We’ve been together for a while now, Marketing Blog readers. I’ve shared stories with you about business school, my surprise revelation that I’m an introvert, and other personal tidbits here and [...]
Storytelling has always played a part in successful marketing. Stories enable us to build personality and create a connection with consumers. But can we actually tell a story on social media? Is [...]
Good writing is about vigilance, among other things. And as marketers, one easy way to improve our writing is to try and weed out some of those bits of boilerplated guff and clichéd collateralese [...]
Do you think a brand can influence your behavior outside of purchase preference? Put another way, will seeing the North Face logo make you want to take up hiking in the snow? A few years ago, [...]
It seems like every year is labeled ‘the year of video’ by one expert or another — but 2017 could well have the best claim yet. Of course, it’s no secret that video [...]
As content marketing—and specifically video marketing—continues to shape the B2B marketing landscape, marketers are beginning to loosen their purse strings to make more room for the new year.Source
The most important tenet of service design is working with user stories in mind. This obsession with user centricity is creeping across business – is there any company exec that [...]
You may have heard of this little thing called Google. You know, where 1.17 billion people go to find stuff on the web? But Google is more than just a search engine. So much more.Source
