Process for designing your small business website for more conversions

Phase 1

Step 1: Strategy

  • Goals & Personas
  • Website & Analytics Audit
  • User Experience Research
  • Fundamental Assumptions
  • Website Page Setup
  • Brainstorm Wishlist

Step 2: Launchpad Website

  • Messaging
  • Identify Navigation
  • Content
  • Wireframe
  • UX Testing
  • Design
  • Development
  • Testing
  • Launch

Step 3: Growth Driven Design

  • Boost Conversion
  • Improve UX (user experience)
  • Personalize to the User
  • Build Marketing Assets

Phase 2: Monthly Cycles

Through continuous iteration and learning, we develop the most impactful results.

  1. Plan – brainstorm & prioritize wishlist
  2. Develop – set up experiments & get shit done
  3. Learn – run experiments & review results
  4. Transfer – create recommendations, ask questions, and learn

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