Process for designing your small business website for more conversions
Phase 1
Step 1: Strategy
- Goals & Personas
- Website & Analytics Audit
- User Experience Research
- Fundamental Assumptions
- Website Page Setup
- Brainstorm Wishlist
Step 2: Launchpad Website
- Messaging
- Identify Navigation
- Content
- Wireframe
- UX Testing
- Design
- Development
- Testing
- Launch
Step 3: Growth Driven Design
- Boost Conversion
- Improve UX (user experience)
- Personalize to the User
- Build Marketing Assets
Phase 2: Monthly Cycles
Through continuous iteration and learning, we develop the most impactful results.
- Plan – brainstorm & prioritize wishlist
- Develop – set up experiments & get shit done
- Learn – run experiments & review results
- Transfer – create recommendations, ask questions, and learn