The Lazy Launch Challenge: 3 Days to Steal My ‘Forbidden’ 6-Figure Launch System (No Tech Headaches Allowed)
Join the Live 3-Day Bootcamp Where I’ll Hand You the Exact ‘Copy & Paste’ Frameworks to Build, Launch, and Profit From Your Coaching Biz… No Tech Skills or Guesswork Required (Enrollment Closes Soon!)
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Join the Challenge Now
for a one-time discounted payment of only $67
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Reserve your seat and take the first step toward launching your dream business, the Lazy Way!
Entrepreneurs, Coaches, and Course Creators who sell (or want to sell) online in 2025...
what is the 'lazy launch'?
The Lazy Launch Challenge is your 3-day, no-fluff shortcut to a profitable online business—without the tech headaches, endless guesswork, or “DIY disasters” that sabotage most beginners.
This isn’t just about “getting started.” It’s about launching with unstoppable confidence, armed with:
"In Just 3 Days, I’ll reveal The 3 'Lazy Genius' Secrets
to a 6-figure business that runs on autopilot (even if you're tech-clueless)...
Inside This 3-Day Challenge, You’ll Get My Proven ‘Set-It-and-Forget-It’ Systems to Launch Fast, Scale Easy, and Build a Foundation That Lasts Forever…
(These secrets are only shared during the live challenge—and once the doors close, you’ll have to wait weeks for the next chance to grab them.)
Here is the schedule for the
'Lazy Launch' Challenge
day 1
january 28 @ 12 PM EST
Blueprint Day
Define Your Niche, Craft Your Offer & Unlock Your Money-Making Machine
what you'll walk away with
day 2
January 29 @ 12 PM EST
tech cheat code
Build Your ‘Authority Empire’ in 60 Minutes (Zero Coding Required)
what you'll walk away with
day 3
january 30 @ 12 PM EST
profits on Autopilot
Turn Strangers Into Buyers (While You Sleep)
what you'll walk away with
BONUS Day 4
january 31
Cave Day
3-Hour Profit Breakthrough Sprint
what you'll walk away with
here's the truth
Launching Isn’t Just About Starting a Business… It’s About Unlocking a Lifestyle of Freedom, Flexibility, and Financial Security.
From: Matt Steinman
Location: Detroit, Michigan
Dear Future 6-Figure CEO,
Let’s face it: The world is noisy.
Every day, there’s a new “must-have” tech trend, a fresh economic scare, or some guru peddling the “next big hack.” But here’s the truth no one’s telling you:
The real secret to freedom and financial independence isn’t chasing the latest shiny object—it’s building a rock-solid online business that works for YOU.
That’s exactly why I created The Lazy Launch™.
This isn’t just another program. It’s the exact step-by-step system I’ve used to help hundreds of entrepreneurs:
- Ditch the overwhelm of “figuring it all out.
- Launch profitable businesses that stand the test of time
- And finally, create the freedom and flexibility they’ve always dreamed of.
Now, is this 3-day Lazy Launch Challenge for you?
To make sure we’re the perfect fit, let me quickly describe the type of person this challenge was made for:
If that short list doesn’t disqualify you, then please read on. What you’re about to discover could completely change the trajectory of your life.
I’m Matt Steinman, and over the past decade, I’ve been working with entrepreneurs to demystify the process of launching and scaling online businesses.
I’ve managed the tech stacks for over $1.4 million in ad spend, built systems and strategies that have helped businesses generate six and seven figures, and helped hundreds of everyday people go from overwhelmed dreamers to confident business owners.
Along the way, I’ve noticed something: most people fail not because they lack effort, but because they build their businesses on shaky foundations—skipping the critical steps that make or break a successful launch.
That’s why I created The Lazy Launch™—to give you a framework that works every time.
The truth is, launching isn’t a one-size-fits-all process. There are different approaches you can take, and each comes with its own challenges and limitations.
The good news? I’ve tried them all, and I’ve figured out which one reigns supreme for building a business that’s simple, scalable, and built to last.
To help you understand how The Lazy Launch™ fits into your journey, let’s break down the 3 primary methods to launching and the one approach that will set you up for success.
The Three "Methods" to Launching
(And the ONE That Works Without Fail…)
METHOd one
"Do-It-all-yourself" method
This is where most first-time entrepreneurs start. You spend hours watching free YouTube videos, downloading templates, and trying to piece together a business on your own.
Sure, you might save a little money upfront, and for some people, this method can work. But here’s the reality:
the problem
Doing everything yourself often leads to overwhelm and burnout. You waste months on trial-and-error, constantly second-guessing if you’re doing it “right.” And more often than not, the end result is a business that feels shaky and incomplete—or worse, it never launches at all.
method two
The “Outsource Everything” Method
Then there’s the other extreme: outsourcing your entire business setup to someone else. You hand over the reins to a web designer, a copywriter, and maybe even a coach who promises to handle it all for you.
It can save you time, and the end product might look good, but…
the problem
Outsourcing everything leaves you dependent on others. You don’t learn how to manage or adjust your business as it grows, and you might end up with a shiny, expensive funnel that doesn’t actually convert. Plus, this route can cost tens of thousands of dollars before you even make your first sale.
method three
The Lazy Launch Method™
this is the sweet spot
With The Lazy Launch, you’ll learn how to create a rock-solid business foundation in just 3 days, combining strategy, tech, and systems in a way that’s fast, simple, and effective.
And the best part? You’ll actually understand how it works, so you can confidently adjust and scale as you go.
the problem
The only challenge here is showing up and committing to the process—but when you do, you’ll have a business you’re proud of, ready to attract dream customers, and built to last.
Now, here’s the thing: all THREE of those approaches to launching have something in common… building your FOUNDATION.
It takes a specific framework to go from “doing it all yourself” to “outsource everything,” and an entirely different set of strategies to create a launch system that’s simple, scalable, and works long-term.
To launch successfully, you need more than just a plan—you need the right tools, strategies, and proven systems to bring it all together.
And here’s where I’ll be upfront: I’m a little biased.
Leap10—the customized WordPress solution we use in The Lazy Launch—is one of the best tools out there for building your business foundation. Why? Because everything you need is already pre-installed. It’s streamlined, beginner-friendly, and eliminates the tech overwhelm so you can focus on what truly matters: crafting an irresistible offer and attracting your dream buyers.
But here’s what most people won’t tell you…
The Tech is Only ONE Piece of the Puzzle
The REAL magic happens when you combine the right tools with the right strategy. It’s how you structure your business from day one, the words you use to position yourself, and the way you design your brand experience that turn a “good enough” launch into an unforgettable one.
Say the wrong thing—or even the right thing at the wrong time—and people will bounce faster than you can say, “but wait, there’s more!”
That’s why I’ve spent the past 8 years perfecting my approach to launching, creating a method that combines the right strategy, simplified tech, and scalable systems into one rock-solid framework.
The result?
The Lazy Launch™ Challenge.
It’s not just a system—it’s THE system that’s helped countless entrepreneurs go from stuck to thriving, giving them a foundation that doesn’t just work, but grows with them.
I call it the...
The 'Lazy Launch' Challenge!
Give Me Just 3 Days, I’ll Show You Exactly How
to Build a Rock-Solid Business Foundation That Attracts Buyers Automatically—Without Overwhelm or Tech Headaches!
I’ll reveal the exact strategy and tools you need to create a simple, scalable system that attracts your dream customers and turns them into loyal buyers—without the overwhelm or guesswork.
All without...
The Lazy Launch™ Challenge will give you the unshakable confidence to launch your business with clarity and ease, earning respect and trust from your audience as someone who knows exactly what they’re doing.
And the best part?
It’s simple. It’s fast. And once it’s set up, it works for you.
In other words, once you’ve built your foundation using the Leap10 customized WordPress solution and the step-by-step guidance you’ll receive during the challenge…
...you can finally experience the freedom of “autopilot sales”—where your business works behind the scenes while you focus on living your dream life.
With that said, here’s...
what you'll learn over the 3 days during
the LIVE 'lazy launch' challenge
Day one
blueprint Day
This is where your escape from the 9-to-5 grind begins. On Day 1, we’ll rip apart the overwhelm and laser-focus on the ONE THING that turns your expertise into profit: a hyper-specific offer your dream clients can’t ignore.
During our LIVE kickoff, I’ll show you how to ditch vague “I help people…” messaging and replace it with razor-sharp hooks that make your audience say, “Where have you been all my life?”
You’ll steal my 6-Figure Niche Formula—and use AI to craft your “money-making message” in minutes. No fluff. No existential crises. Just a clear path to your first dollar.
Day two
Tech Cheat code
Forget everything you’ve heard about “tech nightmares.”
On Day 2, you’ll discover the stupidly simple tools and templates that let you build a pro-level online presence—without touching a line of code.
I’ll hand you my 2-Step Lead Magnet Funnel (a done-for-you template) and show you how to automate 90% of the setup with Leap10.
You’ll even use ChatGPT to write landing pages and emails that sound like you (no copywriting skills needed). Think of it as your “tech cheat sheet” to look like a seasoned pro… even if you’re secretly Googling “what’s a funnel?”
Day three
profits on Autopilot
This is where the magic happens.
On Day 3, you’ll deploy your “Set-It-and-Forget-It” funnel—a 3-step system that sells for you 24/7, even while you binge Netflix.
I’ll reveal the ethical scarcity tactics (no sleazy pressure), and you’ll use AI prompts to generate sales pages and follow-up sequences that feel like a seasoned copywriter wrote them.
By the end of the day, you’ll have a working funnel ready to attract dream buyers… and the confidence to hit “publish” without second-guessing.
Day 4 (BONUS)
Cave Day
This is your secret weapon.
During our LIVE 3-hour Zoom deep dive, we’ll crush your biggest roadblocks together. Bring your half-built funnel, pricing doubts, or tech hiccups—I’ll troubleshoot them in real time (yes, even if it’s 2 AM your time).
You’ll walk away with a polished offer and a funnel that’s ready to sell.
Think of it as a “business ER” where we stop the bleeding and get you sprinting toward profit.
In Short: The Lazy Launch™ Challenge Is Your Fast-Track To
Launching A Business
That Brings In Buyers On Autopilot, Giving You The Freedom And Income You’ve Always Wanted!
Julie Kinne
Digital Course Creator
"...he just makes the problem go away."
Matt is my go-to for all things tech support. He has this ability to take what is "confusing in my head" and simplify it down so that even I can understand what needs to be done in order to keep my business moving forward. And the best part is.. sometimes he just makes the problem go away.
Everyone needs a "Matt" in their corner.
Jaume Boix
Online Learning
"...always willing to share his knowledge and expertise, which are absolutely first class."
Matt has been a mentor of mine for quite some time now. He is always willing to share his knowledge and expertise, which are absolutely first class. In this industry, you won't find many people who hold values like honesty and integrity as Matt does.
how would it feel to launch a business that attracts dream buyers for you—While You Sit Back and Watch the Sales Roll In?
Here’s Exactly What You’ll Get Inside the
'Lazy Launch' Challenge...
Before the Challenge
After the Challenge
whats your investment?
The investment for this 3-day challenge is a one-time payment of just $67!
Now, I’ve run free trainings in the past, but for this specific challenge, I’m not looking for people who just want to dip their toes in the water.
I’m looking for action-takers—ambitious, driven individuals who are ready to finally launch their business and create the freedom they’ve been craving.
If you’ve been dreaming of starting an online business but felt overwhelmed by strategy, tech, or just knowing where to start—this challenge is for you.
I’m not offering the same tired advice you’ve seen recycled online. I’m giving you the exact framework I’ve used to help entrepreneurs build businesses that attract buyers and generate income with confidence.
Here’s the truth: I could easily charge $500 (or more) for the value packed into these 3 days. In fact, the tools, strategies, and proven systems I’ll be sharing are the same ones I’ve used to manage over $1.4 million in ad spend and build businesses generating six and seven figures.
But because you’re here, and you’re part of my audience, I’m making this challenge accessible to anyone ready to take action—for just $67.
That’s it.
The investment of $67 is nothing compared to the clarity, confidence, and results you’ll gain. It’s a no-brainer decision that could literally transform how you launch your business—and, ultimately, your life!
100% Satisfaction Money-Back Guarantee
I want you to feel completely confident that joining The Lazy Launch™ Challenge is the best decision you can make for your business today. That’s why I’m offering a 100% satisfaction, money-back guarantee!
If you don’t feel like you’ve gained invaluable clarity, confidence, and tools to launch your business—or if you believe you didn’t receive actionable information you can implement immediately—then simply email my support team at [email protected] after the challenge, and I’ll give you a full refund.
No hassle. No hard feelings. Just 100% peace of mind.
Why time is of the essence
Here’s the deal—I’ve never done an event like this before, and with everything I’ve poured into The Lazy Launch™ Challenge, I honestly don’t know if I’ll do it again.
If you don’t sign up today (or very, very soon), you may miss out on the only chance to attend this exclusive, 3-day event where I show you exactly how to identify your dream buyers, craft an irresistible offer, and launch a business foundation that works.
Because this is a virtual event, space is limited to ensure a seamless experience for everyone attending. Once we hit capacity, the doors will close, and no more spots will be available.
If you’re reading this right now, you’ve already taken the first step toward building the business you’ve always dreamed of. The next step? Securing your spot before it’s too late.
don't wait! sign up today for the
Value: $808
today's price: $67!
Spots are limited to 25 people
Join the Challenge Now
for a one-time discounted payment of only $67
Challenge Starts In:
You missed out!
Reserve your seat and take the first step toward launching your dream business, the Lazy Way!
FAQ: Got Questions? We’ve Got Answers.
Q: What if I don’t have any tech skills?
That’s exactly why The Lazy Launch™ Challenge exists. We’ve simplified everything, and Leap10—the customized WordPress solution we’ll use—comes pre-installed with everything you need. Plus, I’ll walk you through every step. If you can click buttons, you can do this.
Q: What if I’m already using another platform to build webpages?
No worries! You can still follow along and use the strategies with your current tools. But for just $1, why not give Leap10 a try during the 30-day trial? It might just blow your mind. If not, you can cancel and go back to your current setup, no hard feelings.
Q: I’m not sure I have enough time for this.
It’s called The Lazy Launch™ for a reason. Everything is designed to be fast and efficient, with step-by-step guidance and AI tools to speed things up. You can work on your own schedule, and in just 3 days, you’ll have a business foundation ready to roll.
Q: Do I need to have a business idea already?
Nope! On Day 1, we’ll help you get clear on your niche, identify your dream buyers, and craft an irresistible offer. You’ll go from “I’m not sure what to do” to “Why didn’t I think of this sooner?”
Q: What happens after the 30-day trial of Leap10?
If you fall in love with Leap10 (and most people do), your subscription continues for $297 every 3 months. Don’t love it? Cancel anytime during the trial. It’s that simple.
Q: Is this challenge really worth $67?
Let’s be honest: $67 barely covers dinner these days. For that price, you’ll walk away with a clear strategy, a live funnel, and the confidence to launch your business. If you’re still hesitating, ask yourself this: What’s more expensive—this challenge or staying stuck?
Q: What if I decide it’s not for me?
No problem. We have a 100% satisfaction guarantee. If you don’t feel like you gained valuable insights or tools, email us, and we’ll give you a full refund. No hoops, no hassle.
Q: Do I need to use AI?
Yes, but don’t worry—it’s not complicated, and you won’t feel like you’re in a sci-fi movie. We’ll give you simple ChatGPT prompts that make content creation, messaging, and funnel-building a breeze. Once you see how easy it is, you’ll wonder how you lived without it.
Q: What if I don’t finish everything in 3 days?
That’s okay! You’ll have access to the challenge content on-demand, so you can revisit it anytime for 7 days. Life happens, but the tools and strategies will be ready when you are.
Q: Is this just another “get rich quick” scheme?
Absolutely not. The Lazy Launch™ Challenge is about building a business foundation that lasts. It’s not magic—it takes effort, but we’ve made it simple and actionable so you can finally stop procrastinating and start doing.
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