Designing Your Customer Journey
Description: Map out the entire experience your students will have from the moment they discover your course to the moment they complete it, ensuring every step is engaging, valuable, and leads them to success.
Example Template:
- Discovery: How will your ideal student first find out about your course? (e.g., through social media, referral, blog post, etc.)
- First Impression: What’s the first thing they’ll see or experience when they land on your course page? (e.g., a compelling headline, a personal video message, etc.)
- Onboarding: How will you welcome them once they’ve enrolled? (e.g., a welcome email, a video walkthrough, a quick start guide, etc.)
- Learning Modules: How will you structure the course content? (e.g., weekly modules, drip-fed content, live sessions, etc.)
- Engagement: How will you keep students motivated throughout the course? (e.g., progress tracking, quizzes, gamification, etc.)
- Support: What support will you provide during the course? (e.g., Q&A sessions, community forum, email support, etc.)
- Completion: How will you celebrate their success upon completing the course? (e.g., certificate of completion, a final video message, a special bonus, etc.)
Fill-in-the-Blank Template:
- Discovery: My ideal students will first discover my course through ________.
- First Impression: The first thing they’ll see or experience when they land on my course page is ________.
- Onboarding: I will welcome my students by providing ________.
- Learning Modules: My course content will be structured as ________.
- Engagement: To keep my students motivated, I will include ________.
- Support: I will provide support through ________ during the course.
- Completion: To celebrate my students’ success, I will ________.