How to Create a Course: The Ultimate Guide Using the SIXFIGS Framework

Last Updated: June 14, 2024 by Matt


Creating an online course can be a game-changer for your business, especially if you're looking to transition from a busy 9 to 5 job to a more flexible and impactful role.

If you’ve been searching for how to create a course, look no further.

Our SIXFIGS Framework simplifies the process, making it accessible even for the busiest professionals.

What is the SIXFIGS Framework?

The SIXFIGS Framework is a proven method to build a successful online course. 

S - Strategy
I - Identify
X - Xperience
F - Funnel
I - Invest
G - Growth
S - Scale

This guide will provide a high-level overview of each step, equipping you with the essentials to get started.

Phase 1: Laying the Foundation

Strategy - Gaining Clarity and Direction

Before diving into course creation, define your vision and mission.

A clear strategy will guide your decisions and keep you focused.

  • Set Your Vision: What is the ultimate goal of your course?
  • Define Your Mission: How will your course help achieve this goal?
  • Actionable Tip: Write down your vision and mission statements to keep your objectives clear and focused.

Identify Dream Buyer + Offer Creation

Knowing your target audience is crucial.

Identify your dream buyer and create an irresistible offer.

  • Identify Your Dream Buyer: Who will benefit the most from your course? Consider their demographics, challenges, and goals.
  • Create an Irresistible Offer: What problems does your course solve for them? How can you make it compelling?
  • Actionable Tip: Create a detailed buyer persona and outline the key benefits of your course.

Phase 2: Building the Framework

Xperience (Customer Journey) - Mapping the Path

Design a seamless customer journey to enhance engagement and retention.

  • Map the Customer Journey: Outline the stages your customers will go through, from awareness to advocacy.
  • Create Touchpoints: Ensure each stage has engaging touchpoints to keep your audience connected.
  • Actionable Tip: Draft a simple customer journey map, identifying key touchpoints and interactions.

Funnel Build - Constructing the Sales Path

Build an effective sales funnel to convert leads into customers.

  • Lead Magnet: Offer something valuable for free to attract your dream buyers.
  • Landing Page: Create a compelling landing page to capture leads.
  • Email Sequence: Develop an email sequence to nurture leads and drive conversions.

  • Actionable Tip: Sketch a basic outline of your sales funnel, including key components like lead magnets and email sequences.

Phase 3: Growing and Scaling

Invest in Paid Media - Acquiring Superpowers

Investing in paid media can boost your reach and expedite growth.

  • Choose Your Platform: Start with platforms like Facebook Ads or Google Ads.
  • Create Effective Ads: Focus on targeting and compelling creatives.
  • Analyze and Optimize: Regularly review ad performance and make necessary adjustments.

  • Actionable Tip:  Plan your first ad campaign, outlining your target audience and key messages.

Growth - Expanding Your Reach

Implement strategies to grow your audience and increase your impact.

  • Leverage Content Marketing: Use blogs, videos, and social media to attract and engage your audience.
  • Collaborate with Influencers: Partner with influencers to expand your reach.
  • Utilize Data: Analyze metrics to fine-tune your strategies.

  • Actionable Tip:  Set a growth goal and outline steps to achieve it, using data to guide your decisions.

Scale - Achieving Ultimate Power

Scaling your course requires implementing systems and processes to manage growth effectively.

  • Automate Processes: Use tools to automate repetitive tasks.
  • Optimize Workflows: Streamline your operations for efficiency.

  • Prepare for Challenges:  Identify potential scaling challenges and develop strategies to overcome them.
  • Actionable Tip: Identify one area of your business to automate or streamline.


Creating an online course doesn’t have to be overwhelming.

By following the SIXFIGS Framework, you can streamline the process and set yourself up for success.

For a deeper dive into each step, consider enrolling in our SIXFIGS Mini-Course, designed to take you from concept to launch with ease (coming soon).